American Advertising Federation
2012 National ADDY Award Winners
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BEST OF SHOW
GOLD
SILVER
STUDENT GOLD
STUDENT SILVER
Arts, Campaign
Richter7
Utah's Hogle Zoo
- Hogle Zoo Zoorassic Park poster campaign
Book Design
BBDO New York
Procter & Gamble/Gillette Fusion ProGlide
- Million Emotions
Arts, Invitation
C3
C3
- 2011 Bossa Nova Holiday Invites
Consumer/Trade Campaign, Color
Arnold Worldwide
City Year
- Hope/Apathy/Mentor
Consumer/Trade, Full Page, Color
Leo Burnett Chicago
Coca-Cola
- Stare Bear
Consumer/Trade Campaign, Color
Publicis New York
Hilton Worldwide/ Hilton HHonors
- Experiences Worth Sharing
Consumer/Trade, Spread, Color
Arnold Worldwide
City Year
Hope
Consumer/Trade, Spread, Color
Arnold Worldwide
City Year
Mentor
Consumer/Trade, Spread, Color
Arnold Worldwide
City Year
Apathy
Illustration, Campaign
BBDO New York
Procter & Gamble/Gillette Fusion ProGlide - Shadow Tales Print Campaign
(Valentine's Day/Pa's Cheeks/Board Room)
Internet Commercials
Deutsch
Sony Computer
Entertainment America - Michael
Internet Commercials
Ancestry.com
Ancestry.com
- World Memory Project
- Gaining Evidence and Closure
Local TV
Hub Strategy
Oakland A's
- Peripheral Vision
Logo
Bailey Lauerman
Napa Valley Jet Center
- Logo
Local TV
Hub Strategy
Oakland A's
- Curveball
Micro or Mini Sites
BBDO New York
HBO/True Blood
- Dig Deeper
Mixed-Media, Local Consumer
Arketype Inc.
Austin Straubel International Airport
- 2011 Campaign
Mixed-Media, Local Consumer
3 Advertising
Dixon's Apple Orchard
- Campaign
Mixed-Media, Local Consumer
Sullivan Higdon & Sink
Shatto Milk Company
- 2011 Mixed Media Campaign
Mixed-Media, National Consumer
Copacino+Fujikado
Seattle Mariners
- Bernandez Campaign
Mixed-Media, Local Consumer
Wall-to-Wall Studios
Burgatory
- Integrated Branding
Mixed-Media, National Consumer
Leo Burnett Chicago
P&G Secret
- Mean Stinks
Mixed-Media, National Consumer
R&R Partners
Las Vegas Convention and Visitors Authority
- Protect the Moment
Mixed-Media, National Consumer
Leo Burnett Chicago
Allstate
- Mayhem
Mixed-Media, National Consumer
Venables Bell & Partners
Intel Corporation
– The Chase
Mobile Apps
Leo Burnett Chicago
Sealy
- In Bed
Mixed-Media, National Consumer
Wieden+Kennedy
P&G Old Spice
- Old Spice Mano y Mano en el Bano
Mobile Apps
Leo Burnett Chicago
Coca-Cola
- Snowball Effect
National TV Campaign
Leo Burnett Chicago
Allstate
- Mayhem
National TV Campaign
BBDO New York
HBO
- The Story You're In TV Campaign (Elevator/Tuxedo/Fan/Pen)
National TV Campaign
Grey NY
DirecTV
- 'Dog Collar' 'Stray Animal' & 'Roadside Ditch'
National TV, Consumer Products
BEST IN SHOW
Deutsch
Sony Computer Entertainment America
- Michael
National TV, Consumer Products
BBDO New York
Mars Chocolate North America/Snickers
- Party
National TV, Consumer Products
PEOPLES CHOICE
Deutsch
Volkswagen of America
- The Force
National TV, Consumer Products
StrawberryFrog
Jim Beam
– Parallels
National TV, Consumer Products
Goodby, Silverstein & Partners
Chevrolet
- Then and Now
National TV, Consumer Products
Wieden+Kennedy
Chrysler Brand / Chrysler Group LLC
– Born of Fire
National TV, Consumer Services
Leo Burnett Chicago
Allstate
-Streaker
National TV, Consumer Services
Cole & Weber United
Washington's Lottery
- Tarp
National TV, Consumer Services
Leo Burnett Chicago
Allstate
- Raccoon
Non-Traditional
McKee Wallwork Cleveland
Wilderness Athlete
- Survival Kit
National TV, Consumer Services
Leo Burnett Chicago
Allstate
- Blind Spot
Online Campaign
BBDO New York
HBO/True Blood
- Dig Deeper
Online Games
Venables Bell & Partners
Audi of America
– Estate Sale
Online Games
BBDO New York
HBO/True Blood
- Dig Deeper
Out-of-Home Campaign
Leo Burnett Chicago
McDonald's Owner Operators of Chicagoland & Northwest Indiana
- Best Fries on the Planet
Outdoor Board
Leo Burnett Chicago
McDonald's Owner Operators of Chicagoland & Northwest Indiana
- Fry Lights
Out-of-Home Campaign
Y&R Chicago
Craftsman
- Sandpaper
Packaging
Liquid Agency
New Deal Distillery
- New Deal Packaging
Photography, Campaign
Cranford Johnson Robinson Woods
The Oxford American
- 'Southern Arts' campaign
Photography, Campaign
Liesa Cole Photography
B-Metro Magazine
- Stray Love
Photography, Campaign
Zehnder Communications
Louisiana Seafood Marketing and Promotion Board
- Crab, Oyster, Gator, Snapper
Photography, Color
Zehnder Communications
Louisiana Seafood Marketing and Promotion Board
Oysters
Photography, Color
Zehnder Communications
Louisiana Seafood Marketing and Promotion Board
Crab
Point-of-Purchase
Cranford Johnson
Robinson Woods
Motion Makers Bicycle Shop
- Arc
Point-of-Purchase Campaign
Cranford Johnson
Robinson Woods
Motion Makers Bicycle Shop
- 'Built to Climb' campaign
Point-of-Purchase
Richter7
Cocoa Metro
- 'Flask' poster
Poster
Maris, West & Baker
Shack Up Inn
- 'Juke Joint'
Poster Campaign
Creature
Expedia
- Travel Posters
Poster
Maris, West & Baker
Shack Up Inn
- '482'
Poster Campaign
Maris, West & Baker
Shack Up Inn
- Campaign
Poster Campaign
The Buntin Group
Woodford Racing
- Posters
Poster Campaign
McKee Wallwork Cleveland
Wilderness Athlete
- Poster Series
Public Service, Mixed Media Campaign
&
Special Judges Award
-
Integrated Campaign for the Greater Good
Wieden+Kennedy
Nike
- Back for the Future
Self-Promotion, Collateral
gyro
gyro
Corporate Brochure
Self-Promotion, Campaign
Arnold Worldwide
Arnold Worldwide
- The Underappreciated/The Over Worked/The Exodus/The Blind Eye
Self-Promotion, Direct
Cayenne Creative
Cayenne
Holiday Gift
Self-Promotion, Non-Traditional
Arnold Worldwide
Arnold Worldwide
- The Make Project
Self-Promotion, Mixed Media Campaign
Ologie
Ologie
- American Marketing Association Higher Education Symposium Campaign
Self-Promotion, Non-Traditional
Arnold Worldwide
Arnold Worldwide
- Arnie
Site, Exterior Static
Leo Burnett Chicago
McDonald's Owner Operators of Chicagoland & NW Indiana
- Open Late
Self-Promotion, Stationery Package
Beloved
Sally Hogshead
- Fascination Cards
Site, Interior Static
Arnold Worldwide
Arnold Worldwide
- The Over Worked
Sound Design
Stimmung
Nike
- 'Shine'
Gus Koven, Sound Designer
Site, Interior Static
Arnold Worldwide
Arnold Worldwide
- The Exodus
Sound Design
Stimmung
Nike
- 'Spotlight'
Gus Koven , Sound Design
Trade Show Exhibit
gyro
John Deere
- You're On Trade Show
Special Effects, Video or Film
Bailey Lauerman
Exmark
- Majestic TV
Vehicle Graphic Advertising
Arnold Worldwide
McDonalds
- Drink Me
Webisodes
Pereira & O'Dell
Intel + TOSHIBA
- The Inside Experience